ELTAF Workshop: From Theory to Practice: Using Business English Tips at Work


Location: International School of Management (Room 006), Mörfelder Landstraße 55, 60598 Frankfurt am Main

Directions here

Ian McMaster: From Theory to Practice: Using Business English Tips at Work

One of the biggest problems in business English training is helping clients to move from learning in the classroom to improving their communicative performance at work. A recent series of articles in Business Spotlight, now available as an e-book, tried to help in this respect by giving readers specific tasks to carry out at work and asking them to reflect on their performance. The aim is to create a learning cycle that leads to more effective and appropriate communication. In this workshop, we will look at this learning cycle, present relevant activities and discuss the effectiveness of such an approach.

Biographical information:
Ian McMaster has been editor-in-chief of the bi-monthly business communication magazine Business Spotlight (www.business-spotlight.de) since its launch in March 2001.

Ian joined Spotlight Verlag (www.spotlight-verlag.de) in Munich in 1992. He was editor-in-chief of the monthly English magazine Spotlight (www.spotlight-online.de) from 1995 to 2003 and again from 2006 to 2009.

Ian is a former co-ordinator of IATEFL-BESIG and is the co-author with Bob Dignen of the books Effective International Business Communication and Communication for International Business (both Collins), and of the e-book English for Business: 100 Tips for Effective Communication (Spotlight Verlag).

Cost for ELTAF members and non-members: Free